Market research based on cutting-edge technologies.
Market research is the systematic collection and analysis of information about customers, competitors and the market environment. It gives companies a reliable basis for decisions - from market entry and product development to pricing and communication strategy.
Market Vision is an independent market research agency founded in Prague in 2002. We run quantitative and qualitative research with our own team in the Czech Republic and Slovakia, and - through our partner network and membership in ESOMAR and MSPA - in more than 15 countries worldwide.
founded in Prague
satisfied clients
countries covered
in-house specialists
Is your ad appealing, understandable and does it call to action? We will help you with the pre-test before starting the campaign and with the post-test at the end to measure its success.
Find out how employees perceive you as an employer, whether they like going to work and what you can do to increase their satisfaction.
We will help you find out how your brand is doing on the market compared to the competition, identify your strengths and weaknesses, and we will advise you on how to set up a marketing strategy.
Research focused on your existing and potential customers will help you better understand their decisions and shopping behavour and discover what would motivate them to switch to your brand.
Do you have an idea for a new product or service? Let its potential be tested within the target group. Thanks to research, you will find out in time what your potential customers like and what still can be improved.
Is your application user-friendly? Is your website well-arranged and can customers easily find what they are looking for? How do they like the design? You can find out all this thanks to our testing.
Get feedback from your customers that will help you improve your products and services and thereby strengthen the loyalty of existing customers and attract new ones.
Do you want to carry out the research yourself, but need help with recruiting respondents from your target group? We are here for you!
Price is a key decision-making criteria for many customers. Try one of our tests and set your prices to maximize your profits.
Reveal step by step the customer journey of your target group. When do they need to buy the product? Where are they looking for it? How do they choose?
Do you need to find out what opinions prevail in society on a certain social or political topic? We will help you to carry out representative research.
Our experienced shoppers will verify your (or your competitor's) sales process. Thanks to online reporting, you will be able to monitor the evaluation of branches and how your salespeople are improving.
We specialize in various industries, including:
We have extensive experience with both quantitative and qualitative research methods.
quantitative method
The most effective method for obtaining quantifiable responses from a large sample of respondents.
When to use it: hypothesis validation, the need for a large respondent sample, representative research.
quantitative method
A classic quantitative method of data collection in the form of telephone interviews.
When to use it: hard-to-reach target groups such as the B2B segment, ensuring higher response rates.
quantitative method
Questionnaire survey with data collection through our interviewers.
When to use it: fieldwork in stores, branches or at the point of purchase.
qualitative and quantitative method
An increasingly popular tool combining qualitative and quantitative research methods.
When to use it: long-term dialogue with your customers as well as ad hoc testing – diaries, polls, discussions, idea generation.
qualitative method
Traditional qualitative method for deeper understanding and detailed knowledge.
When to use it: testing concepts, communication materials and ads, uncovering motivations and barriers, finding insights.
qualitative method
In-depth analysis through individual interviews with the moderator.
When to use it: detailed customer journey mapping, sensitive topics and hard-to-reach audiences, UX testing.
Research methods can be combined or linked into several phases, giving you a more comprehensive view of the topic under study. We will be happy to recommend the most suitable method or combination of methods based on your research goals and budget.
We will guide you through the research step by step - from defining the goals to recommendations for implementation.
Through our long-standing partners and membership in alliances, we can set up and implement projects almost anywhere in the world. We have years of experience with international projects, and we can choose a suitable partner for a specific type of project. We are currently implementing projects in more than 15 countries.
We have been members of the world's most prestigious Mystery Shopping Association since 2005, and are currently the only agency in the Czech Republic and Slovakia with an Elite Member status.
Membership in the Global CX Experts alliance provides us with long-term partnerships with other agencies around the world, sharing know-how and the effective implementation of transnational projects.
Since 1947, ESOMAR's main goal has been to support the observance of ethical and professional standards in the field of market research. It organizes various events for professionals where best practices and innovations in surveying are shared.
The agency MARKET VISION SLOVAKIA appealed to us with its experience and professional approach.
We have been cooperating with MARKET VISION SLOVAKIA for a long time in several types of projects.
We have chosen the MARKET VISION SLOVAKIA agency as a supplier of market research services for our regular employee engagement survey. We were extremely satisfied with the entire course of cooperation, from the initial consultations when setting up the survey design, methodological and technical aspects, to the presentation of the results.
We have been working with MARKET VISION for 7 years. In cooperation with them, we created a questionnaire for our clients thanks to which we know how satisfied the clients were with their vacations, what their ideas are about vacations, and what they lack in the offer. Based on this, we prepare an offer for the next season, we can eliminate or correct any deficiencies.
With MARKET VISION SLOVAKIA, s.r.o. we have been cooperating for a long time and they belong to the circle of our permanent suppliers of services in the field of research and monitoring of the telecommunications market. Within the framework of many years of cooperation, we particularly value flexibility and responsiveness in the search for suitable survey solutions.
The price depends on the method, sample size and scope of deliverables. As a guide: smaller online surveys on our proprietary panel start in the low thousands of euros, while complex multi-method studies run into the tens of thousands.
Yes. We provide full-service fieldwork and data collection - CATI, CAWI, CAPI, respondent recruitment, focus groups and mystery shopping - with our own panel, call centre and interviewer network covering both the Czech Republic and Slovakia. We regularly run fieldwork for international agencies and end clients alike.
The basic split is between quantitative methods (online CAWI, telephone CATI, in-person CAPI), which measure “how much”, and qualitative methods (focus groups, in-depth interviews, UX testing), which explain “why”. You will find details on each method in the Research methods section above.
A simple online survey takes 1–2 weeks from brief to report. A standard quantitative project takes 3–6 weeks, and complex multi-method studies 6–10 weeks.
For simple questions, an online survey sent to your own customers works fine. But once you need a representative sample or a comparison with competitors, an agency pays off - we ensure the right sample structure, data quality control and interpretation. If you run the research yourself, we also offer standalone respondent recruitment.
CATI (Computer Assisted Telephone Interviewing) is telephone polling conducted by an operator. CAWI (Computer Assisted Web Interviewing) is an online questionnaire that respondents fill in themselves. They are the two most widely used quantitative data-collection methods.
We work long-term for clients in banking, insurance, telecommunications, automotive, retail, utilities, pharmaceuticals and hospitality. You will find our industry experience on the individual industry pages.
Yes, we currently run projects in more than 15 countries. Thanks to our MSPA membership and a network of vetted partners, we cover Europe and other regions with a single methodology and one point of contact.
Do you have any questions? Would you like to conduct a project with us?We are happy to help you.
Daniela Kučerová
project manager
Baarova 1405/3a
140 00 Praha 4 - Michle
